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Transforming a global brand into gaming success

Smart, stylish, switched-on – the FashionTV audience has plenty in common with the online gaming demographic. And that’s why its content translates so well into the world of iGaming. So how do you harness the FashionTV feel to create a market-leading new concept?

Take our FashionTV Live Dealer studio. Drawing on iconic elements of the FashionTV brand, like the catwalk and diamond motif, we’ve created a unique room that is instantly recognisable. Players are transported into an exclusive environment that perfectly balances the glamour of FashionTV with a sophisticated gaming experience.

With over 20 years of incredible shows behind it, FashionTV offers a rich library of content that easily translates into new game formats. FashionTV Destinations is another hit that’s made the move from TV screens to online screens, in the form of an imaginative new slot that’s attracting attention around the world.

Our team is always on the lookout for new ways to bring FashionTV to life across gaming verticals, and with plans in place to launch branded bingo, lotto and virtual games in the near future, this is just the start of an extraordinary relationship.

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