Another blockbuster year for FashionTV Gaming Group at ICE London
Last month, the FashionTV Gaming Group team headed to London for ICE 2022 – and this year proved bigger and better than ever. Once again, the ultra-glamorous diamond stage was the scene for a week of blockbuster game launches and new partnerships with iGaming industry giants.
Our latest exceptional venture with Playtech, FashionTV Jackpot Baccarat, played on big screens across the booth – with the famous golden dragon setting the tone for three thrilling new game launches with Spearhead Studios / EveryMatrix, Galaxsys / Digitain and Booming Games.
First up, FashionTV Highlife – a stylish new spin on the ever-popular slot format, developed in collaboration with leading software providers, Spearhead Studios / EveryMatrix. With features straight from the world of FashionTV, it’s already offering players a breathtaking experience – and global operators a powerful new growth engine.
Also expanding the FashionTV Gaming luxury line of products across verticals, the launch of FashionTV Cash Show, in partnership with award-winning Galaxsys / Digitain, brought the first-ever FashionTV-branded fast game to the market. A true art creation that combines Digitain’s unique technology with our creative vision, this innovative format sees players aim to cash out before the real FashionTV models – filmed specially for the game – finish their glamorous catwalk. Meanwhile the exposing of an exciting new deal with Booming Games promises to bring the FashionTV experience to more players worldwide in the coming months.
You know what they say about all work and no play – so in true FashionTV style, the booth was buzzing with hourly fashion shows, performances by the voice of FashionTV, super-star Ania J., and a crowd-drawing FashionTV party to end each day on a high.
ICE 2022 may be over, but our year is only just beginning. We’ll be continuing to revolutionise the industry with new luxury lines of branded products across verticals, with more game-changing launches with industry giants set to take iGaming by storm.
