In the run up to ICE 2020, FashionTV Gaming Group shared a sneak peek at its revolutionary new proposition with iGaming Business. Through its unique ‘brand to business’ model, FashionTV Gaming Group enables its partners to harness all the power, and all the content, of the FashionTV megabrand.
This ‘brand to business’ model is a first for the industry, and offers unique opportunities to partners looking for a new growth engine, in existing or emerging markets. The ability to leverage the global presence of the FashionTV brand, through VIP events and parties, drives unprecedented local publicity. While access to over 20 years of proven content, and a TV network that reaches more than two billion worldwide, enables gaming enterprises to bring the full force of the FashionTV experience to their customers around the world. Shai Kaplun, FashionTV Gaming Group COO, explains more to iGaming Business.
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https://www.igamingbusiness.com/brand-new-b-b2b-fashion-tv-gaming-group
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