Unveiling its innovative ‘brand to business’ model for the first time, FashionTV Gaming Group had a sensational showing at London’s ICE 2020 conference. Wowing the crowds with its daily FashionTV Showtime – with exclusive guest appearances from FashionTV superstar Ania J, and a host of glamorous FashionTV models – it was the booth to beat.
Alongside the serious style – serious business. With FashionTV Gaming Group meeting industry giants to discuss the future of branded gaming, and announcing an incredible new partnership with content giants NetEnt to bring the much-loved FashionTV hit song ‘I Want to be a Trillionaire’ to life as an innovative new slot.
Shai Kaplun, COO at FashionTV Gaming Group, commented: “It’s all about taking the power of this globally renowned brand and making it your own. Being part of the FashionTV ecosystem gives our partners access to over two decades of unique content, as well as the opportunity to be promoted across the huge FashionTV network, at no additional cost. Imagine being recognised by billions around the world from day one – it really is a new level of branded gaming, and it all comes with dramatically reduced product and marketing investment.”
Industry Media
https://calvinayre.com/2020/02/03/press-releases/fashiontv-gaming-group-continues-industry-shakeup-unveiling-innovative-brand-to-business-model-at-ice-london-2020/
https://europeangaming.eu/portal/press-releases/2020/01/28/62769/fashiontv-gaming-group-continues-industry-shakeup-unveiling-innovative-brand-to-business-model-at-ice-london-2020/
https://sportsbettingoperator.com/news/fashiontv-gaming-group-continues-industry-shakeup-unveiling-innovative-brand-to-business-model-at-ice-london-2020/
https://www.casino-magazine.ro/en/fashiontv-gaming-group-continues-industry-shakeup.html
https://www.igamingtimes.com/2020/01/28/fashiontv-gaming-brand-ice-london/
https://www.casino-review.co/fashiontv-gaming-brand-ice-london/
https://g3newswire.com/ice-fashiontv-gaming-group-to-reveal-brand-to-business-model/
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