This year, FashionTV Gaming Group geared up right from the start of the year, and headed out to ICE 2020 held in London in February this year. As always, our goal was to highlight the luxurious and glamorous FashionTV lifestyle, harness the power of a global brand, and converge that into the world of online gaming.
Described as the world’s biggest innovation showcase, ICE brings over 35,000 igaming delegates together under one roof, allowing them to really experience each brand first hand. This spectacular setting allowed us to showcase the power of the FashionTV brand through ‘FashionTV Showtime’, which included cocktails, live DJs, FashionTV models, fashion shows, and so much more.
This allowed delegates to experience the FashionTV lifestyle first hand whilst learning how apply this glamour to online gaming verticals. From casino to sportsbook, and back to scratch cards, lotto, bingo and more, the unparalleled worldwide reach of the FashionTV network is definitely one to look into.
ICE brought about a series of successful events and business offerings, along with the opportunity to publicly launch our latest venture; a unique collaboration with igaming creative giants NetEnt and ‘The Trillionaire’ a brand-new FashionTV branded slot inspired by the hit single that goes by the same name, by pop starlet Anja J, the voice of FashionTV, who also performed live.
Read the official ICE London 2020 review – FashionTV Gaming zone on pages 3-7
Industry Media
https://calvinayre.com/2020/02/03/press-releases/fashiontv-gaming-group-continues-industry-shakeup-unveiling-innovative-brand-to-business-model-at-ice-london-2020/
https://europeangaming.eu/portal/press-releases/2020/01/28/62769/fashiontv-gaming-group-continues-industry-shakeup-unveiling-innovative-brand-to-business-model-at-ice-london-2020/
https://sportsbettingoperator.com/news/fashiontv-gaming-group-continues-industry-shakeup-unveiling-innovative-brand-to-business-model-at-ice-london-2020/
https://www.casino-magazine.ro/en/fashiontv-gaming-group-continues-industry-shakeup.html
https://www.igamingtimes.com/2020/01/28/fashiontv-gaming-brand-ice-london/
https://www.casino-review.co/fashiontv-gaming-brand-ice-london/
https://g3newswire.com/ice-fashiontv-gaming-group-to-reveal-brand-to-business-model/
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